The three main objectives of this research included: 1) to study the essentials in selecting lodging investment in the area of Hua-Hin, Chaam, Pranburi, and Saam Roi Yot, 2) to study the factors influencing the selection of the model of investment, and 3) to study factors which had a relationship in selecting the model of investment. The data were collected from 220 lodging entrepreneurs via a questionnaire with multiple stages in sampling techniques. Also, in-depth interviews had been utilized with a specific number of entrepreneurs. The analysis was carried out by using a logistic regression analysis and chi-square test. The finding revealed three essential factors in lodging investment selection; there were real estate ownership, geography, and internal management. Factors influencing the selection of the model of investment with a 0.05 level of significance included the model of business, experience, size of business, market potential, and working process. These five factors were able to predict the model of investment with a 88.20 percent of accuracy of the time. Finally, these three factors, location, kind of business, and how to manage a lodging business, had a relationship with the selecting of model of investment with 0.05 statistically significance.

Credit : กฤษฎา สังขมณี

https://so05.tci-thaijo.org/index.php/irdssru/article/view/212641