This objective of this research was to study the potentiality of agricultural tourism management, local furnaces, from the perspectives of Taka community and tourists. The research utilized both qualitative and quantitative research method. The population for the qualitative method included 12 villages which consisted of 5,647 people. A sample of 30 was chosen by using a snow ball technique which included the Mayer and leaders of local municipality and heads of village, senior citizens, local wise men, and members of the community. The research tool was a structural indepth interview and utilized content analysis.
The quantitative method was utilized with a population of 165,600 tourists per year. A sample of 400 respondents was calculated by using Taro Yamane’s formula. The accidental sampling method was used in collecting data. Semantic Differential scale was used in the research questionnaire. Statistic tools included frequency, percentage, and mean. The findings disclosed that the community has a high potentiality in agricultural tourism. There are substantial facilities and resources for tourists such as restaurants, restrooms, parking spaces, souvenir stores, home stays, resorts, and transportation to specific tourism sites. From the perspective of the tourists to Palm furnaces and for the benefit of the tourism management, the findings revealed that the highest level of satisfaction was 3.67for the management of tourist destination and 3.63 for the safety of tourist destinations. Whereas, the medium level of satisfaction were 3.44 for the availability of public boats to tourist destination, 3.42 for the cleanliness of tourist destinations, 3.39 for the availability of home stays and resorts, 3.33 for the availability of restaurants, 3.27 for the availability of parking lots, 3.06 for the availability of souvenir stores, 2.89 for the availability of rest rooms, and the lowest was 2.62 for the availability of public
Credit : สิริพร ฤกษ์วีระวัฒนา
https://so05.tci-thaijo.org/index.php/irdssru/article/view/212621