NEED ANALYSIS OF ENGLISH FOR SPECIFIC PURPOSES (ESP) FOR 7-ELEVEN EMPLOYEES: A CASE STUDY IN BURIRAM PROVINCE

            The purpose of this research was to analyze the needs of ESP for 7-Eleven employees. The population was employees of 7-Eleven located in Mueang District, Buriram Province, and the sample consisted of 50 employees working at ten 7-Eleven stores. They were selected by using the purposive sampling method. The research instruments were composed of a questionnaire and a semi-structured interview. The statistics employed in this research were frequency, percentage, mean and standard deviation. The findings revealed that they needed to practice speaking and listening skills more than other English skills. Regarding the teaching materials, most of them needed an English brochure or booklet together with a CD of English dialogues. Nine ESP topics were needed by the sample: greetings, polite refusal, asking for customers’ needs, asking for product and price, telling price and exchange rate, paying and
changing, asking for and offering help, asking customers to repeat, and thanking and saying goodbye. Moreover, they also needed to have a 30-hour training workshop.

Credit : Akkarapon Nuemaihom

https://so05.tci-thaijo.org/index.php/irdssru/article/view/213884