On Thursday, January 8, 2026, at 10:30 AM, at the meeting room of the Riverton Hotel, Moo 2, Lad Yai Subdistrict, Mueang District, Samut Songkhram Province, Suan Sunandha Rajabhat University, Samut Songkhram Campus, led by Assistant Professor Dr. Pimporn Thongmuang, Vice President of Samut Songkhram Campus, assigned Ms. Charina Hokhuadchim, Financial and Accounting Officer, Finance Division, and Mr. Ariyamesth Sirirerkratana, Educational Officer. The Education Division of the Samut Songkhram Campus Office participated in the opening ceremony of the Entrepreneurial Capacity Development Project for the Digital Age, which was organized to enhance the capabilities of OTOP producers and entrepreneurs. To provide the knowledge, understanding, and skills necessary for conducting business in the digital age, as well as the ability to adapt and compete effectively in a rapidly changing economic environment.

          The ceremony was presided over by Mr. Chayachai Saeng-in, Governor of Samut Songkhram Province, and was attended by heads of government departments and relevant officials.

          The project aims to develop the capabilities of entrepreneurs to utilize digital technology in business management, marketing planning, and branding. This includes expanding distribution channels through online platforms and developing digital marketing management strategies that align with current consumer behavior.

                                                        Report by: Mr. Jirayus Poolsawat

                                                        Photo by: Samut Songkhram Provincial Public Relations Office / Mr. Ariyames Sirirerkratana